In today's fast-paced digital world, professional visibility is often just a post away. But with opportunity comes responsibility.
This 1-hour course dives into the ethical grey zones accountants face when creating and sharing content online, whether it’s responding to tax questions on LinkedIn, promoting services on Instagram, or crafting blog content that walks the tightrope between informative and risky.
You'll explore scenarios where posts went viral for the wrong reasons, and learn strategies to maintain your credibility, uphold client confidentiality, and remain compliant with your professional obligations.
Designed for accountants who want to grow their online presence without compromising their ethics, this course explores the intersection of professional codes of conduct and modern marketing tactics. From distinguishing personal vs. professional personas to avoiding inadvertent conflicts of interest and ensuring objectivity, you'll gain practical insights and actionable tips.
Whether you're building your book of business or mentoring a team on digital best practices, this session equips you with the confidence to market smart—and ethically.
Instructors
Join seasoned tax professionals Amanda Doucette, partner at Stevenson Hood Thornton Beaubier LLP and founder of The Tax Chick, and Joe Devaney, a tax specialist and national presenter, as they explore the ethical boundaries of social media marketing and content creation in the professional sphere.
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Learn more about the instructors!
Amanda S.A. Doucette, B.A.,LL.B., LL.M (Tax), TEP
Amanda is a tax partner with Stevenson Hood Thornton Beaubier LLP in Saskatoon, Saskatchewan. She helps her clients navigate the complex world of income tax, GST, and employment insurance. She acts on behalf of taxpayers as they communicate with Canada Revenue Agency, up to and including appeals to the Tax Court of Canada. She also offers counsel related to complex estate planning matters including: (1) planning for persons with assets across multiple jurisdictions; (2) planning for long-term dependencies; (3) legacy trust planning; and (4) working with high net worth business families to assist with succession planning and transition of the business.
In addition to her Masters in Tax Law from York University, she has also completed Parts I, II and III of the Chartered Professional Accountants Canada In-Depth Tax Course. She was also the founding chair of the Canadian Tax Foundation’s Young Practitioner group in Saskatoon and is an active member of the Society of Trust and Estate Practitioners (“STEP”) at the local and national level.
In 2020, Amanda launched The Tax Chick Blog and The Tax Chick Podcast, each aimed at educating audiences about tax and estate planning issues. Both the blog and podcast allow her to take part in curious conversations, learn new things while educating others, and laugh.
Joseph R. Devaney CPA, CA
Joe has provided technical support on both corporate and personal tax matters to local and international firms since 2007. Joe’s practical experience has primarily included compliance and planning strategies for Canadian owner-manager businesses and individuals.
As a member of the Video Tax News Editorial Board, Joe authors and contributes to three tax publications as well as prepares and presents courses across Canada relating to both personal and corporate tax. He has also presented tax research and published articles for a variety of other organizations such as Law Now, Canadian Tax Foundation and various CPA groups.
Joe currently sits on CPA Alberta's Members in Tax Working Group and received CPA Alberta’s distinguished service award in 2023. Joe is a past member the Steering Committee of the Edmonton Young Tax Practitioners Group and of the Board of Directors for Fringe Theatre Adventures.
Connect with Joseph on LinkedIn
PRICING AND VIEWING OPTIONS
Pre-Recorded Sessions
These valuable sessions are pre-recorded and the videos can be viewed at any time during your selected session dates. Enjoy the flexibility to break up the sessions as desired as well as to pause, rewind or skip ahead. You can view these videos as many times as required during the session periods.
Volume discounts for 4+ registrants!
- 24/7 access to the course portal during your session dates (select your 1-week session below)
- 1-hour online pre-recorded webinar – presentation may be watched as many times as desired and at any time, during the session dates
- Electronic textbook and material
- Online course quiz
- Professional development certificate (1-hour) pending successful completion of the quiz
DISCOUNTS
Early bird discount — Save $10/registrant by registering by June 13, 2025. This applies to single course registrations only. Review the 4-pack discount for specific early bird details for that package.
Group Registrations (4 or more) — Each additional registrant after the first three registrations will be $50 (a savings of $65 for each additional registrant). Additional registrants for the same session can be accepted after the initial registration. The main contact from the initial registration must initiate and complete the order for additional registrants. Please contact the office via email if required (info@videotax.com).
4-pack discount — Save 25% by registering for all 4 1-hour Ethics courses. The early bird discount for the 4-pack will be $30/registrant for registrations received by June 13, 2025.
Save 25%. Click here to register for all 4 Ethics courses.
TERMS AND CONDITIONS
Click here to review the standard Terms of Service.
Market Your Expertise—Mind the Ethical Line.
Pricing
- $115 / registrant
- Registering more than 3 people? Register 3 and each additional registrant is $50.
Early bird discount — Save $10 by registering by June 13, 2025.
4-pack discount — Save 25% by registering for all 4 1-hour Ethics courses.
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